Franchising Made Easier
Use a website to give them all of the information they need so they can make a well-informed choice in a franchise investment. Help them to understand that we all wish that we had a certain business in the shopping areas that we frequent. This is an indication that many other people feel the same way. They can offer a needed business in an area that is lacking in certain parts of the city or rural areas. If they are interested in opening a business, more importantly a business that most people are familiar with and frequent, then investing in a franchise business could be a profitable decision.
Include the downside of opening a franchise, the initial investment. The cost of most investments in franchises can be quite outrageous! Inform them to be prepared to have a large sum of money to make the initial investment in a franchise. But, remind them of the upside of deciding in a franchise, if the business is already popular they are guaranteed many customers as soon as they open. Their investments in advertising will be much less than if they open their own business.
Offer a service that gives information on as many franchises offered as possible. A website could accomplish this for you by listing all the information people will need to make a well-informed choice. Include as much information as you can, so that people can compare all of the different types of franchises, the initial investments, requirements, future obligations, etc.
You will need to decide how you choose to make money with this information business. You can charge the franchise company a commission for those that make an informed decision to make an investment in their company, after using the information provided on your website. Or, you can charge your future franchisees to use your website to make an informed happy decision.
You can also offer a sort of coaching service to your franchisees for a fee to help them one-on-one. This could be just as popular a service as the choosing of a franchise service. If this is a service you feel that you could do well, be sure to offer it. Many people that have not experienced investing in a franchise could feel more secure knowing they have someone to help them through the whole process.
To start this website business you will need to invest in a well-designed and easy to use web site. Once it is established, the next goal would be to advertise this website. Advertise in as many ways that you can afford to advertise such as; newspapers, television, web, etc. You will need to invest in a lot of advertising. The chance of returning customers is not that good in this area.