An affiliate marketer is someone who earns a commission selling or promoting the products and services of other companies.
You may be surprised how many companies and services run some sort of affiliate program
Amazon for instance will give affiliates between 4% and 10% of any sales. eBay also run an affiliate program and if you are after a company who purely sell digital products (eBooks/software/videos) then look no further than Clickbank.com who generally offer commissions of 50%, sometimes 75%
If you are looking to setup a small business, or even create a money making business in your spare time, then you really should consider affiliate marketing
Think about it for a minute
- You are selling other people’s products directly so there is no stock to be held
- Startup costs are really low – you really just need the cost of a domain name and somewhere to host it – you can realistically get started for under $20
- You can do this in your spare time. Start small, and aim to grow as big as you want to go
- You can also speed up the process by paying for traffic
Many people worldwide make money from affiliate marketing – indeed, so called “super affiliates” are those who are extremely successful affiliate marketers. They can earn six figures a year and they do it all from the comfort of their home. It can be a tremendously freeing lifestyle.
Interested? Here’s a short overview as to how to get started in affiliate marketing
Most people overcomplicate things so for the purposes of this article I am going to make it a very simple 4 step process
Step 1: Pick A Niche
Step 2: Find Products You Want to Promote
Step 3: Build a Website Promoting Those Products
Step 4: Drive Traffic To Your Site
Step #1 Pick a Niche
Ideally, it’ll be a topic you enjoy because you’ll be writing and talking about your topic often.
For example, if you’re a gardener and you enjoy discussing gardening tips you might choose to create a gardening website.
You can choose a tighter niche if there’s a lot of competition in your industry, for example greenhouse gardening, or lawn care.
Gardening is a great niche because as an affiliate you could promote physical products (tools, lawnmowers even greenhouses) or digital products (gardening guides as instant downloads)
Step #2 Find Products You Want to Promote
These products and services will be directly related to your website topic.
If your topic is dog training tips , then the products and services you’re an affiliate for will be related to dogs and dog training
You can find these products and services by searching affiliate networks and directories. You can also look to see if your favorite companies have an affiliate program. Most companies today do recognize the benefit of having affiliates promoting them online.
Step #3 Build a Website.
Building a website is much more simple than it used to be thanks to a content management system called wordpress – indeed anybody now has the potential to put a professional looking website online
Here is an article which will help you. You will need a domain name and hosting (somewhere to house your website)
The next step is to make sure you have an abundance of quality and informative content on your website.
As an affiliate marketer, your primary value to any prospect or potential customer is to provide information. It’s how they’ll learn to trust your opinion and is what will bring them back to your website and it’s what will motivate them to click on your affiliate links and ads to make a purchase. Much of your content will also pre-sell the products and services you represent.
For example, you might write an article or a report on 10 ways to look after your rabbit which you give away on your website .
When relevant you might link to a product or service that you’re discussing – for example, if you say that you need to invest in a weatherproof and sturdy rabbit hutch you might want to include an amazon link to a page selling rabbit hutches.. If your reader clicks through and makes a purchase, you earn a commission.
There are many ways you can create content for your website and keep your reader engaged and “coming back for more”. Here are a few ideas
- “How to” Articles
- Product reviews
- Comparison charts comparing the benefits of different products
- “How to” videos
- Short reports you give away (or charge a small fee) concentrating on specific issues
- Online courses and membership site
Step#4 – Drive Traffic To Your Website