Creating information products is one of the easiest ways to start a business today
Here is why you should seriously consider it.
Here is why you (yes, you) should become an infopreneur..
1) What is an Infopreneur (And Why Should I Care)?
Good question – glad you asked…..
An information business is a business where your primary marketable “good” is information.
This can be information teaching someone how to do something you know how to do well, information teaching about something, or information teaching how someone else does something.
The bottom line is, an information business sells . . . well, information.
There are lots of ways that you can package the information you sell.
- You can write a book, a booklet, an ebook, or a kindle book.
- You can record an audio or series of audios.
- You can record a video or series of videos.
- You can also offer individualized or small group assistance with the learning process; we often call this assistance “coaching.”
- You could review (and recommend) somebody else’s product (this, incidentally is called affiliate marketing)
- Or start a blog or website which you monetize (or sell!)
And there are a limitless number of ways you can combine those packaging methods to create customized packaging scenarios.
- For example, you could create a series of books.
- You could create a coaching program that is based on the content in the books.
- You could create a coaching program that is based on the content of a series of audios or videos.
- You could create a series of materials, perhaps a combination of audio or video, that is specifically designed as the teaching portion of a coaching program.
But I get ahead of myself….
What does this mean to you?
Perhaps somebody who is just starting out and investigating all the possibilities that the internet has to offer.
Well, the bottom line is that you can create these products – with a computer, an internet connection and some appropriate software – you, yes you, can become an infopreneur….
2) The Rise of the Infopreneur
Information marketing is a beautiful business.
It’s beautifully simple, beautifully lucrative and beautifully flexible. I don’t think many new internet marketers give information marketing the respect it deserves.
Perhaps it’s just too simple, too easy or they’re looking for something a little more magical and special.
But if you stop and think about it for a second — compare info-marketing to building a real-world, brick-and-mortar business it’s a lot, lot easier!
Think about this: In the real world, you need a real location, a bricks and mortar location. You need stock, you might need staff (unless you plan on doing it all yourself), you have opening and closing hours, holidays, taxes, taxes and more taxes to pay and that’s just not counting the daily problems you’re going to face.
Ordering stock, running out of stock.
Having no customer’s turn-up, having too many customers turn-up.
Having staff go sick, go on holiday (God forbid) and before you even get that far — the tens of thousands of dollars it takes just to get started and open your doors for the first time.
Compare it to information marketing.
You do it from home, in the spare-bedroom, at your kitchen table or in a coffee shop somewhere. You can do it while your other half watches TV, while your kid plays by your feet or while you wait for the dinner to cook.
With information marketing, you can work when you want, where you and how you want.
You are your own boss and work on your terms.
The cost of creation is low, just your time. The cost of inventory is low (a few megabytes stored on your computer or whatever it costs to print and mail out) and the profit margins… are just ridiculous.
Think how it costs to write one page of writing or record a short video and how much you can charge for it?
With information marketing, the margins are super-human high.
It’s a great business to be in.
You don’t need staff, there is no wastage; the logistics, maintenance, and start-up costs are minimal, almost non-existent.
It’s a simple business to be in.
But what really attracts me is the fact you can start at any age, at any time and with any number of other commitments on the go, and you can potentially scale up or down depending on how much time you want to spend on it
Imagine trying to start a brick and mortar business when you’ve just got home after a full day’s work at the office or on a construction site somewhere. Imagine working on your brick and mortar business, finding locations, sourcing stock and interviewing staff when you’ve just spent all day in the rain digging ditches, laying blocks, driving a truck or filing reports for the boss.
Compare it to info-marketing…
You get home, have a shower, grab a bite to eat, put the kids to bed…
Then fire up the laptop, get a couple hours work done then sit down with the family in front of the TV for an hour or so before going to bed. It’s a slow start, but it’s a good start. In two weeks you’ve put in 14 hours, maybe more. In a month — you’ve got your business up, running and selling — no joke!
You can keep it low-key, one man band, working on it a few hours a week and make enough money to pay a few bills, or you can expand it any which way you want
Information marketing is a great business to be in.
In fact, it’s a life-changing business to be in.
All it needs are courage and commitment
Are you ready to get started?
3) I’m Convinced .. But How Do I Get Started?
Hope you are all fired up now to go and create your product – be it a simple eBook, or fully blown video course
And you are probably wondering how you would go about piecing this whole thing together
Here is an outline of the steps that you need to go through:
- Decide what niche you want to operate in
- Define your target market within that niche
- Decide on the medium for your product
- Create your product
- Create your sales copy and supporting graphics
- Decide if you want to add bonuses/upsells/downsells
- Get everything online
- Promote your product
Well, help is at hand because I have listed the help of an expert – a very well thought of internet marketer called Paul Counts who recently released a product entitled “Your First Information Product” – a set of videos which outline all the steps above and more in detail
I bought this product myself and liked it so much I bought the rights to co-brand it (in effect add my details on the sales page – you can see my caricature when you click through) and I offer it to you at a discounted price (it usually sells for $47)
If you want to get your first product setup and running this is all you need
Here is the link (or click on the graphic below)